GlobalHRU blog

Trends and Changes in the HR events market

Posted by Neringa Norbutaite on Nov 29, 2016 3:50:22 PM

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Sponsoring HR events is a key component of a sound marketing strategy. But sponsoring large, traditional events simply isn’t possible for many companies. See why “unconferences” are actually a better way to reach your target buyers and build your brand.

Thinking of Sponsoring an HR Event? “Unconferences” Deliver the Biggest Bang for Your Buck

According to the American Marketing Association, event sponsorship is today’s fastest growing marketing medium. What’s behind the boom in event sponsorship? Key factors include the rising costs of traditional advertising, the ongoing fragmentation of media, and shifts in the world’s economies and demographic. In addition, research has found that sponsoring industry events is a powerful way to reach your target audiences. CeBIT Australia, the largest and longest running business technology event in Asia Pacific, notes that roughly 81% of trade show attendees have buying authority and 67% of all attendees represent new prospects and potential customers for sponsors and exhibitors. All of this spells a huge opportunity for your company to showcase its offerings, share its expertise and build its brand among highly engaged individuals. However, when it comes to the HR marketplace, sponsoring most of the larger, conventional conferences and industry events isn't necessarily the best way to go. In fact, more and more companies are sponsoring unconventional events—such as “unconferences”—and they're getting great results. Let’s take a closer look at the reasons why.

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